About Us

Strategic Success Through Cultural Strength: Lead, Innovate, Triumph

Culture creates capacity to achieve great things. It’s the organizational DNA that supports strategy, brand and performance and builds a customer and employee experience for the long term. We’re your culture resource center, ready to support this important work.


Our passion is to share culture surveys, tools and activities for understanding and shaping culture. These tools have been developed over 20 years in working with market leading global and national organizations.

The timeline below reveals the journey that has shaped our perspective, what we create and how we serve you.

AH HA!

1996 - 2001

A longitudinal research study provides new kinds of insights into culture assessment and change.

Concept

2001 - 2002

Input from top executives on what they need in order to understand culture and lead its development.

Design

2002 - 2009

Quasi-experimental approach used to identify leader behaviors and organizational practices that contribute most to specific strategic outcomes. Custom surveys launched.

Tools

2005 - Present

Methods, activities, simulations and tools developed to support more intentional culture change.

Global Network

2005

Consultant intensives launched to build capacity to serve.

Alliance Partners

2006

Professional services firms with complimentary services establish relationships in order to provide new kinds of culture assessment and change services to their clients.

Culture-Strategy Fit Survey

2009

Testing reveals culture patterns that operate dynamically to create a high performing culture, distinct from culture patterns important to execution of different strategies. A new modular survey is designed .

Innovation & Culture

2014

Our Innovation Culture Pulse Survey is used as part of a $4B innovation initiative in a F100 company.

M&A Culture Tools

2014

A new suite of streamlined culture due diligence and integration planning tools is launched.

Culture Resource Center

2017

A new means to more broadly share our knowledge and tools is created.

Our Culture Guru Dr. Nancie Evans

Nancie has long been called a ‘Culture Guru’ and she is now embracing it. She is co-founder of the company and the bright mind and driving force behind the development of our culture assessments and resources. She continues to work with clients and partners to transfer knowledge and to innovate around tools for understanding and more intentionally shaping culture fit to strategy. More about our Culture Guru.

Culture Resource Team

A core team of culture survey professionals and a network of highly qualified culture consultants are ready to work with you. Depending on your choice, You Do It or We Help, members of the Culture Resource Team will play their role to match the right resources to your needs and work collaboratively with you to ensure your culture work meets with success.

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