Case Study: Build Your Culture Brand
As a purpose-focused organization where giving was a core part of its business model, growth had been staggeringly fast. It was time to reflect on what had been achieved and to more intentionally consider how the company would operate as it shifted to more complex structures and systems. The stage was set with the arrival of new players such as a President, new CHRO and an Organizational Development professional. The intention was to connect the dots between the new Strategy, the Brand, Leadership and Culture.
Two steams of activity took place: first, a Culture-Strategy Fit® survey to understand better the culture emerging with growth, and second, a high engagement approach to connecting the dots that included defining the Future Culture, Core Values and related Essential Behaviors. This needed to be an initiate that integrated strategic planning, employee and customer brand work, talent management strategy and established the platform for the next level of performance.
In such a passionate, high engagement workplace, it was important to balance contribution from start-up employees through to seasoned professionals arriving to bolster global expansion. Culture Camp was launched, a series of meetings to articulate Future Culture and Core Values. Providing many of our Culture Tools plus Advisory Services, we helped support the development of a cohesive Organizing System that included a vibrant Future Culture vision and unique Core Values reflecting its strong social responsibility focus.
Approach: We Help
Tools: CULTURE-STRATEGY FIT® ® Survey, Culture Images, Identify Your Core Values, Values Definition