Build Your Brand

Build Your Brand

Consumers are attracted to a brand with strong values. And employees want to work at a company that’s driven by its values—beliefs they share” (Dennis Hahn, Liquid Agency).

Our Defining Values Tools helps you separate what is real (core) from wishful thinking (aspirational) and table stakes (permission-to-play). If you want to look beyond values to your culture as a whole, our Know Your Culture Tools tell the story of the lived experience within your organization. This gives you the information you need to build your consumer and employee brand.

  • Culture Cards
  • Culture Images
  • Culture Safari
  • Culture-Strategy Fit Survey
  • Culture Dynamics Survey
  • Innovation Culture Pulse
  • Culture Scan
  • Culture Pulse Surveys
  • Identify Your Core Values
  • Values Definition