Innovation Culture Pulse

Innovation Culture Pulse

The CULTURE-STRATEGY FIT® Innovation Culture Pulse helps organizations understand the way culture is supporting or impeding innovation. When organization need to bring new products and services to market faster, redesign their business models and processes or re-imagine the way they do work, this survey brings insights into where to strengthen culture. 

This robust survey focuses specifically on 6 dimensions or areas of culture key to building a vibrant workplace where innovation can flourish. The strength of 21 culture patterns, comprised of beliefs, norms of behavior and practices that support Agility, Collaboration, Engagement, Innovation, Performance and Trust are assessed in this 15-20 minute survey.

The survey brings insights to Enterprises, Divisions, Departments, Locations or Business Transformation Teams wanting to understand more about the way their culture is really operating and where they need to focus attention to support innovation.

For Organizations, it can identify why some divisions or groups are more innovative than others,what is making the difference or getting in the way of getting innovations off the ground and how sub-culture differences are at work. Where organizations feel that there is some culture drag getting in the way of innovation, this can provide a lens for uncovering implicit beliefs, values and assumptions.

For Transformation Teams, a survey of key groups can provide early intelligence about culture strengths that will support the initiative and where patterns of behavior and practices may need to shift to sustain the change.

For Departments, people can work together to identify where to focus on new ways of working together to make good ideas a reality.

Fast Facts

  • 80 survey statements
  • 2-3 questions, 15-20 minutes
  • Simple, business language
  • Rapidly activated, confidential on-line survey, mobile enabled
  • Scorecard, profile and color-coded data displays
  • E-mail invitations and reminders for high participation rates
  • Survey available in most languages
  • Fast report turnaround
  • Optional report walk through with culture expert

How It Works

Our Culture Resource Center provides a quality survey experience for all parties. By pre-loading e-mail addresses and demographic data, the organization can be assured that all participants will be allocated to the right group. For users, the quick launch of the survey from a third-party mitigates concerns about confidentiality and provides convenient, mobile access. For data security, we employ industry-leading privacy and security measures. This approach results in higher participation rates, increased candor and data accuracy, plus greater user satisfaction with the survey process. Read more about the process. Innovation Culture Pulse Brochure


Each report is robust with quick to understand scorecards, profiles, data displays and descriptions of top and bottom scoring culture patterns with commentary. They are robust and tell the story of the culture. We have two approaches: You Do It and We Help.

You Do It

A comprehensive report for you to work with:

  • PDF Word-type report format; PPT with alldata displays optional
  • Comparison by Group (or Level, Location, etc.)
  • Culture Scorecard and Profile
  • Top and Bottom 3 Culture Patterns with descriptive comments (see left)
  • Top and Bottom 5 Statements
  • 6 Dimension graphs and 21 score-carded culture pattern data displays
  • Open-ended responses sorted by Group (or other)
  • Additional demographic reports


Reports comparing experiences by Location, Years of Service, Generation or other demographic factors can be provided.

We Help

A report walk through – A culture expert will walk you through your report

An interpreted report – Our culture experts can interpret your results and provide you with a presentation of the Culture Innovation Pulse findings describing culture strengths and opportunity areas revealed in the data and through the responses to the open-ended questions.

  • PPT format which integrates data and representative employee comments from the themes revealed through the open-ended questions
  • Comparison by Group (or Level, Location, etc.)
  • Culture Scorecard and Profile
  • 6 Dimension graphs and 21 scorecarded culture pattern data displays
  • Report on notable differences by Level
  • Open-ended responses sorted by Group
  • Additional demographic or department reports as desired
  • Includes minor customization of Welcome Screen, Invitation and Reminders


Advisory services – Coaching from culture expert about how to interpret your report, how to design an innovation culture game plan or facilitate report debriefs and action planning.

Pricing and Options

There are a range of options to choose from. Options and fees are described in this document. Innovation Culture Pulse Brochure

Consider This Survey When You Need to…

  • Engage leadership teams in understanding the way the current culture operates to support innovation and their role in strengthening culture
  • Compare high and low performing groups to uncover differences
  • Identify how the culture of a recently acquired company is supporting its innovation
  • Identify and migrate what is working to less innovative product groups
  • Understand sub-group differences and how they create the workplace environment for innovation
  • Set innovation culture development priorities
  • Track the impact of actions taken to strengthen culture for a group
  • Establish a baseline and measure progress as an enterprise


Contact us to find out more about how innovation focused companies have used this to strengthen their innovation culture.