Form - Culture Change Lessons Learned at Ford
Culture Change Lessons Learned
at Ford
Culture Change Lessons Learned
at Ford
When Alan Mulally joined Ford in 2006 it was close to bankruptcy. It had lost 25% of its market share from 1990. It had a wide portfolio of vehicles but few made sufficient margins, brands were not producing well and the need for capital infusions was continuous. At his retirement in 2014, he was lauded not just for the financial constraints that he brought to the company but for the culture change which has led Ford back to market leadership.
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