Like many organizations today, Points International, headquartered in Toronto, needs to attract and retain the best talent. As a global leader in loyalty program management, providing eCommerce and technology solutions to leading loyalty brands, its growth has been fueled by the cultural strengths it has developed since its dot.com days, such as focus, innovation and collaboration. As one of the few survivors of the dot.com era in Canada, its CEO Rob MacLean is frequently asked why Points International survived and other firms didn’t. The answer to this question reveals some of the key ways leaders can build a thriving culture that supports strategic direction.
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